About Soraya

Soraya began her career as manager of Digital Partnerships and Social Media at The New York Times, where she positioned the global news leader on social networks such as Facebook, YouTube, Twitter, partnered with startups large and small, and established award winning campaigns. She went on to co-found the application Foodspotting, named by Apple and Wired Magazine as an “App of the Year” (acquired by OpenTable) and later Zady, a mission-driven brand described often as “The Whole Foods of fashion”.

Today, Soraya is a General Partner and founder of Trailmix Ventures, an early-stage investment firm focused on the future of living well. TMV invests in services and products that elevate our physical, mental, and financial well-being, next-generation marketplaces, in design-driven technologies and brands born online.

In this episode, we speak with Soraya about the future of wellbeing as she introduces some of the companies she works with such as The Wing or Parsley Health who are actively creating that future.

We also talk about:

The highs and lows of being a founder, what she looks for in future investments and why we need to rethink the startup work culture to make more time for self care.

Soraya’s personal story (which she hasn’t told before) about how she learned to become a great listener and conversationalist.

And finally, how Soraya makes time to practice self care.

Learn more about Soraya and Trailmix Ventures at:

• https://twitter.com/sorayadarabi
• http://www.trailmix.vc/
• https://www.instagram.com/soraya

If the future of our health and wellbeing is something you want to find out more about, check out episode #19 of the podcast where we spoke to Robin Berzin about redesigning healthcare: https://www.rolemodels.co/podcast/19-robin-berzin-how-would-you-redesign-medical-care/

And you should also check out our Medium site where we post articles featuring all the best insights from our guests. To find us head to: https://medium.com/@rolemodels

Thanks to Samsung NEXT for supporting this episode. Find out more about their mission to support entrepreneurs:

http://samsungnext.com/berlin

A big thanks also to our Patreon patrons who support this podcast:

• Megan Quinn, General Partner at Spark Capital who supports the organization: http://www.code2040.org/
• Anna Caroline, a leadership coach based out of Berlin that you can find on https://truthcircles.com
• Emma Harris

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