About Obi

Obi leads early stage projects at X, the team behind self-driving cars and Project Loon. As director of X Foundry, she is responsible for getting early stage X projects from the lab into the real world (or ensuring they fail fast). Previously she was director of consumer marketing for Google EMEA. Before Google, Obi launched the e-commerce business of a major UK retailer, worked as a strategy consultant and led eToys.com’s (unsuccessful) expansion to Germany during the first dotcom boom.

Obi is a startup mentor and angel investor focusing on women founders. She set up Campus London, a Google-funded space for tech entrepreneurs. She is on the board of Shift, a non-profit designing products to address social problems like youth mental health. She is also on the board of Picasso Labs, a tech startup.
Obi grew up in Berlin, went to Oxford University, and lives in San Francisco with her husband and young children.

Follow Obi on Twitter or Medium.